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Factors influencing the adoption of mobile app during the COVID-19 pandemic

Lee, Tag; Wong, Amy - In: International journal of services, economics and management 14 (2023) 4, pp. 376-395

Persistent link: https://www.econbiz.de/10014430136

Multiplatform E-learning systems and technologies : mobile devices for ubiquitous ICT-based education

Goh, Tiong T. (contributor) - 2010

Multiplatform e-learning systems are emerging technologies that provide integrated learning content to various accessing devices. This book addresses technical challenges, design frameworks, and development experiences of the future that integrate multiple mobile devices into a single...

Persistent link: https://www.econbiz.de/10011726462

Research on lean marketing management of mobile games

Zhou, Yaxi - In: Modern economy 10 (2019) 1, pp. 86-95

Persistent link: https://www.econbiz.de/10012005527

Bank adoption of mobile banking : stakeholder perspective

Mullan, Jennifer; Bradley, Laura; Loane, Sharon - In: The international journal of bank marketing : IJBM 35 (2017) 7, pp. 1152-1172

Persistent link: https://www.econbiz.de/10011815047

On the relationship between print and mobile channels for newspapers

Winter, Patrick; Alpar, Paul - In: Electronic markets : the international journal on … 28 (2018) 1, pp. 79-92

Persistent link: https://www.econbiz.de/10011874089

Mobile platform expansion : how does it affect the incumbent food delivery app and other sales channels?

Liu, Wei; Zhang, Sha; Bijmolt, Tammo H. A.; Haan, Evert de - In: Journal of retailing 100 (2024) 3, pp. 422-438

Persistent link: https://www.econbiz.de/10015065343

Engaging the unengaged customer : the value of a retailer mobile app

Heerde, Harald J. van; Dinner, Isaac M.; Neslin, Scott A. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 420-438

Persistent link: https://www.econbiz.de/10012134263

Mobile app introduction and online and offline purchases and product returns

Narang, Unnati; Shankar, Venkatesh - In: Marketing science 38 (2019) 5, pp. 756-772

Persistent link: https://www.econbiz.de/10012120898

App adoption : the effect on purchasing of customers who have used a mobile website previously

Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 16-34

Persistent link: https://www.econbiz.de/10012060909

The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits

Zhang, Sha; Pauwels, Koen; Peng, Chenming - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 115-128

Persistent link: https://www.econbiz.de/10012060948