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Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio; González, Jorge; Capizzani, Mario - In: Journal of retailing 92 (2016) 2, pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
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A data mining framework for targeted category promotions
Reutterer, Thomas; Hornik, Kurt; March, Nicolas; … - In: Journal of business economics : JBE 87 (2017) 3, pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
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From "foodies" to "cherry-pickers" : a clustered-based segmentation of specialty food retail customers
Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: Journal of retailing and consumer services 43 (2018), pp. 278-284
Persistent link: https://www.econbiz.de/10011883215
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LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat; Kocyigit, Altan; Eren, P. Erhan - In: Marketing intelligence & planning 35 (2017) 4, pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
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Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada; Ieva, Marco; Ziliani, Cristina - In: Advances in National Brand and Private Label Marketing …, (pp. 57-64). 2023
Persistent link: https://www.econbiz.de/10014289837
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Determinants of loyalty programmes and their impact on store patronage
Kolte, Ashutosh; Veer, Nitin; Mahajan, Yogesh; Siggia, Dario - In: Journal of Asia Business Studies 17 (2023) 5, pp. 911-926
Persistent link: https://www.econbiz.de/10014432773
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Food shoppers' share of wallet : a small city case in a changing competitive environment
Azeem, Muhammad Masood; Baker, Derek; Villano, Renato Andrin - In: Journal of retailing and consumer services 43 (2018), pp. 119-130
Persistent link: https://www.econbiz.de/10011883180
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Customers' relationship with their grocery store : direct and moderating effects from store format and loyalty programs
Filipe, Sandra; Marques, Susana Henriques; Salgueiro, … - In: Journal of retailing and consumer services 37 (2017), pp. 78-88
Persistent link: https://www.econbiz.de/10011729723
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Open all hours : spatiotemporal fluctuations in U.K. grocery store sales and catchment area demand
Waddington, Thomas B. P.; Clarke, Graham P.; Clarke, Martin - In: The international review of retail, distribution and … 28 (2018) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10011853942
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The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec; Bijmolt, Tammo H. A.; Non, Mariëlle - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 194-211
Persistent link: https://www.econbiz.de/10011671966