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Contents: Preface -- 1. Understanding economics through the history of sport / John Wilson -- 2. From recreational sports clubs to sports businesses: Bradford and Queen's Park football clubs 1860s-1914 / John Dewhirst and Wray Vamplew -- 3. Home ground advantage: The determinants of sharing...
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Sports marketing at the centre of different markets -- Basics of sports marketing -- Performance aspects in sports marketing -- Prices and contracts in sports marketing -- Communication topics in sports marketing -- Distribution channels in sports marketing -- Perspectives of sport -...
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