Purpose – Retailers realize that customer churn detection is a critical success factor. However, no research study has taken into consideration that misclassifying a customer as a non-churner (i.e. predicting that (s)he will not leave the company, while in reality (s)he does) results in higher...

The online gambling industry is one of the most revenue generating branches of the entertainment business, resulting in fierce competition and saturated markets. Therefore it is essential to efficiently retain gamblers. Churn prediction is a promising new alternative in customer relationship...

Companies greatly benefit from knowing how problems with data quality influence the performance of segmentation techniques and which techniques are more robust to these problems than others. This study investigates the influence of problems with data accuracy – an important dimension of data...

Generalized additive models (GAMs) are a generalization of generalized linear models (GLMs) and constitute a powerful technique which has successfully proven its ability to capture nonlinear relationships between explanatory variables and a response variable in many domains. In this paper, GAMs...

Calibration refers to the adjustment of the posterior probabilities output by a classification algorithm towards the true prior probability distribution of the target classes. This adjustment is necessary to account for the difference in prior distributions between the training set and the test...