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National Brands and Private Labels in Retailing : First International Symposium NB&PL, Barcelona, June 2014

Gázquez-Abad, Juan Carlos - 2014

The 2014 International Symposium on Advances in National Brands & Private Labels in Retailing is believed to be the first international forum to present and discuss original, rigorous and significant contributions on such issues. The three-day event aimed to bring together researchers working in...

Persistent link: https://www.econbiz.de/10014020711

The role of consumers’ attitudes in estimating consumer response to assortment composition : Evidence from Spain

Ruiz-Real, José Luis; Gázquez-Abad, Juan Carlos; … - In: International Journal of Retail & Distribution Management 45 (2017) 7/8, pp. 782-807

Purpose The purpose of this paper is to analyze consumers’ reaction to assortment composition. Design/methodology/approach This study examines several scenarios: private label (PL)-only assortments; mixed assortments (PL and national brands (NBs)), and in the latter case both small and large...

Persistent link: https://www.econbiz.de/10014804714

The role of consumers' attitudes in estimating consumer response to assortment composition : evidence from Spain

Ruiz-Real, José Luis; Gázquez-Abad, Juan Carlos; … - In: International journal of retail & distribution management 45 (2017) 7/8, pp. 782-807

Persistent link: https://www.econbiz.de/10011775713

The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 34 (2017), pp. 340-348

Persistent link: https://www.econbiz.de/10011629448

Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.

Ruiz-Real, José Luis; Gázquez-Abad, Juan Carlos; … - In: Advances in National Brand and Private Label Marketing …, (pp. 151-157). 2018

Persistent link: https://www.econbiz.de/10013277505

Purchasing through social platforms with buy buttons : a basic hierarchical sequence

Martínez-López, Francisco J.; Li, Yangchun; Feng, … - In: Journal of organizational computing and electronic commerce 30 (2020) 1, pp. 67-87

Persistent link: https://www.econbiz.de/10012264449

Promote or Perish? : a brief note on academic social networking sites and academic reputation

D'Alessandro, Steven; Miles, Morgan P.; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 405-411

Persistent link: https://www.econbiz.de/10012249052

Influencer marketing : brand control, commercial orientation and post credibility

Martínez-López, Francisco J.; Anaya-Sánchez, Rafael; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 17/18, pp. 1805-1831

Persistent link: https://www.econbiz.de/10012424277

Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 28 (2016), pp. 263-273

Persistent link: https://www.econbiz.de/10011434176

Increasing a brand's competitive clout : the role of market share, consumer preference, and price sensitivity

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 71-99

Persistent link: https://www.econbiz.de/10011438590