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Purpose The purpose of this paper is to investigate the possible mediating role of switching cost (SC) in influencing customer loyalty (CL). Design/methodology/approach The authors derive a model containing the relationships between customer satisfaction (CS), brand image (BI), and CL through...
Persistent link: https://www.econbiz.de/10014675632
Frequent commentaries in the literature have stated that certain critical success factors (CSFs) have to be accomplished in an organisation for an enterprise resource planning (ERP) system project to be successful. In this study we argue and demonstrate empirically that success in implementing...
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Purpose – The authors aim to examine the literature on enterprise resource planning (ERP) to establish whether the critical success factors (CSFs) for achieving stages of an ERP project have been empirically shown to be “critical”. Design/methodology/approach – The authors used a...
Persistent link: https://www.econbiz.de/10014688747
Purpose: Belt and road initiative (BRI) is a transcontinental endeavor strategically connecting supply chains (SCs) and economic infrastructures to ignite business activities and achieve trade benefits. However, the rising global SC failure costs and risks associated with this initiative (owing...
Persistent link: https://www.econbiz.de/10012411819
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Purpose: Leadership behaviour of R&D project managers (RDPMs) is a matter of ongoing interest, as they require a number of traits in order to potentially influence the delivery of projects. However, little empirical evidence exists on factors explaining the traits of RDPMs, making it difficult...
Persistent link: https://www.econbiz.de/10012070419
Purpose: Big data analytics (BDA) is becoming a strategic tool to harness data to achieve business efficiencies. While business-to-customer organizations have adopted BDA, its adoption in business-to-business (B2B) has been slow, raising concerns about the lack of understanding of the need to...
Persistent link: https://www.econbiz.de/10012639847