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Yoon, Hye Jin
30
Lee, Yoon-Joo
7
Huang, Yan
4
Kim, Yeuseung
4
Han, Jeong Yeob
3
Joo, Jinho
3
Kim, Hanyoung
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La Ferle, Carrie
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International journal of advertising : the review of marketing communications
7
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3
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2
Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
29
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1
The effects of norm beliefs and age on responses to comedic violence advertising
Yoon, Hye Jin
;
Kim, Yeuseung
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 131-145
Persistent link: https://www.econbiz.de/10011529747
Saved in:
2
Engaging consumers with corporate social responsibility campaigns : the roles of interactivity, psychological empowerment, and identification
Lee, Sun Young
;
Kim, Yeuseung
;
Kim, Young
- In:
Journal of business research : JBR
134
(
2021
),
pp. 507-517
Persistent link: https://www.econbiz.de/10012643835
Saved in:
3
Motivating savings behavior with public service advertisements : using social norms and benefit information to encourage savings
Yoon, Hye Jin
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
2
,
pp. 148-168
Persistent link: https://www.econbiz.de/10011743483
Saved in:
4
Using humour to increase effectiveness of shameful health issue advertising : testing the effects of health worry level
Yoon, Hye Jin
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 914-936
Persistent link: https://www.econbiz.de/10012492615
Saved in:
5
The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults : the mediating role of empathy and psychological reactance
Ko, Youngjee
;
Kim, Hanyoung
;
Seo, Youngji
;
Han, Jeong Yeob
- In:
Journal of social marketing : JSOCM
13
(
2023
)
4
,
pp. 490-509
Persistent link: https://www.econbiz.de/10014426708
Saved in:
6
Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin
;
Lee, Yoon-Joo
;
Sun, Shuoya
;
Joo, Jinho
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
Saved in:
7
Decoding demarketing advertising effects through the IMC lens : the role of earned and paid media
Yoon, Hye Jin
;
Lee, Yoon-Joo
;
Sun, Shuoya
- In:
International journal of advertising : the review of …
43
(
2024
)
8
,
pp. 1366-1391
Persistent link: https://www.econbiz.de/10015194158
Saved in:
8
Understanding green advertising attitude and behavioral intention : an application of the health belief model
Yoon, Hye Jin
;
Kim, Yeo Jung
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011522034
Saved in:
9
Norm effects on gender in social marketing advertising campaigns promoting savings behavior
Yoon, Hye Jin
;
La Ferle, Carrie
;
Edwards, Steven M.
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011745211
Saved in:
10
Following the breadcrumbs : an analysis of online product review characteristics by online shoppers
Muralidharan, Sidharth
;
Yoon, Hye Jin
;
Sung, Yongjun
; …
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10011706451
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