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Can an organization's philanthropic donations encourage consumers to give? : the roles of gratitude and boundary conditions
Kwak, Dae Hee; Kwon, Youngbum - In: Journal of consumer behaviour : an international … 15 (2016) 4, pp. 348-358
Persistent link: https://www.econbiz.de/10011570920
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No games to watch : empirical analysis of sport fans' stress and coping strategies during COVID-19 lockdown
Kwon, Youngbum; Kwak, Dae Hee - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 190-208
Persistent link: https://www.econbiz.de/10012797849
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Exploring consumer responses to a nationwide breast cancer awareness campaign : the case of the National Football League's Crucial Catch campaign
Kwak, Dae Hee; Lee, Joon Sung; Kwon, Youngbum; Babiak, … - In: International journal of sport management and marketing … 19 (2019) 3/4, pp. 208-232
Persistent link: https://www.econbiz.de/10012059513
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Consumers' responses to public figures' transgression : moral reasoning strategies and implications for endorsed brands
Lee, Joon Sung; Kwak, Dae Hee - In: Journal of business ethics : JOBE 137 (2016) 1, pp. 101-113
Persistent link: https://www.econbiz.de/10011538387
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Athletes' transgressions and sponsor evaluations : a focus on consumers' moral reasoning strategies
Lee, Joon Sung; Kwak, Dae Hee; Moore, David J. - In: Journal of sport management : the official journal of … 29 (2015) 6, pp. 672-687
Persistent link: https://www.econbiz.de/10011421913
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Coping with athlete endorsers' immoral behavior : roles of athlete identification and moral emotions on moral reasoning strategies
Lee, Joon Sung; Kwak, Dae Hee; Braunstein-Minkove, Jessica - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 176-191
Persistent link: https://www.econbiz.de/10011489240
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Building team identity through place attachment : a case of a Korean professional soccer club
Kim, Ki Tak; Kwak, Dae Hee - In: The sports business in the Pacific Rim : economics and …, (pp. 369-385). 2015
Persistent link: https://www.econbiz.de/10011515502
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Feelings of gratitude : a mechanism for consumer reciprocity
Kim, Yu Kyoum; Smith, Robert D.; Kwak, Dae Hee - In: European Sport management quarterly : ESMQ 18 (2018) 3, pp. 307-329
Persistent link: https://www.econbiz.de/10011890929
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Can winning take care of everything? : a longitudinal assessment of post-transgression actions on repairing trust in an athlete endorser
Lee, Joon Sung; Kwak, Dae Hee - In: Sport management review 20 (2017) 3, pp. 261-272
Persistent link: https://www.econbiz.de/10011736235
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Modeling the effects of sponsorship-linked marketing : when does memory matter?
DeGaris, Laurence; Kwak, Dae Hee; McDaniel, Stephen R. - In: Journal of promotion management : JPM 23 (2017) 2, pp. 320-339
Persistent link: https://www.econbiz.de/10011729559