This study aims to examine the different drivers of online airline ticket purchasing behavior and to validate a new conceptual framework (Venkatesh et al., 2012) in this context. Based on the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2), this paper includes seven...

Purpose – The purpose of this paper is to analyse the capacity of response of the banking sector's information systems (IS), in the light of the new requirements of Basel II (Basel Bank for International Settlements) on the measurement and control of operational risk (OR)....

Purpose The present study examines relationship building of major players in fashion retailing through social media. Using the theories of word-of-mouth marketing and brand community as theoretical frameworks, this paper analyses the impact of social media marketing in creating brand community....

Purpose – The current study extends the investigation into online relationship building by examining how Eurozone companies belonging to the EURO STOXX 600 index use the popular video platform YouTube to facilitate dialogic communication with their stakeholders. The purpose of this paper is to...