Purpose: Research examining the effect of helping on outcomes related to helpers has gained some mixed results. The purpose of this paper is to reconcile such inconsistency by understanding the multi-dimensional nature of helping behavior. Design/methodology/approach: The authors first develop...

This study focuses on the information adoption behaviours in online communities, and investigates how such behaviours affect the purchase intention of consumers. A research model was constructed to investigate the impact of electronic word-of-mouth on information adoption in online customer...