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Implementation of omnichannel strategy in the us retail : evolutionary approach

Cao, Lanlan - In: Exploring omnichannel retailing : common expectations …, (pp. 47-69). 2018

Persistent link: https://www.econbiz.de/10011953922

Exploring mobile commerce activities' impact on retail firm performance

Cao, Lanlan; Liu, Xin; Trinchera, Laura; Touzani, Mourad - In: International journal of retail and distribution management 52 (2024) 10/11, pp. 1108-1124

Persistent link: https://www.econbiz.de/10015158275

Determinants of retailers' cross-channel integration : an innovation diffusion perspective on omni-channel retailing

Cao, Lanlan; Li, Li - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 1-16

Persistent link: https://www.econbiz.de/10011949460

Exploring children's responses to store atmosphere

Ayadi, Kafia; Cao, Lanlan - In: International journal of retail & distribution management 44 (2016) 10, pp. 1030-1046

Persistent link: https://www.econbiz.de/10011634887

Business model innovation : how the international retailers rebuild their core business logic in a new host country

Cao, Lanlan; Navare, Jyoti; Jin, Zhongqi - In: International business review : the official journal of … 27 (2018) 3, pp. 543-562

Persistent link: https://www.econbiz.de/10011856685

The effects of search-related and purchase-related mobile app additions on retailers’ shareholder wealth : the roles of firm size, product category, and customer segment

Cao, Lanlan; Liu, Xin; Cao, Wenbin - In: Journal of retailing 94 (2018) 4, pp. 343-351

Persistent link: https://www.econbiz.de/10011958207

Extension and customer reaction on sharing economy platforms : the role of customer inertia

Cao, Lanlan; Manthiou, Aikaterini; Ayadi, Kafia - In: Journal of business research : JBR 144 (2022), pp. 513-522

Persistent link: https://www.econbiz.de/10013185005

Augmented reality's perceived immersion effect on the customer shopping process : decision-making quality and privacy concerns

Sengupta, Aniket; Cao, Lanlan - In: International journal of retail and distribution management 50 (2022) 8/9, pp. 1039-1061

Persistent link: https://www.econbiz.de/10013398151

Artificial intelligence in retail : applications and value creation logics

Cao, Lanlan - In: International Journal of Retail & Distribution Management 49 (2021) 7, pp. 958-976

Purpose: This paper seeks to answer three questions about how retailers can benefit from AI. (1) What are the main strategies for retailers to improve their AI-related data management? (2) How do retailers use AI to provide solutions in business processes? (3) What are the value creation logics...

Persistent link: https://www.econbiz.de/10012540334

Optimal in-store inventory policy for omnichannel retailers in franchising networks

Xu, Jianjun; Cao, Lanlan - In: International Journal of Retail & Distribution Management 47 (2019) 12, pp. 1251-1265

Purpose: The purpose of this paper is to characterize the optimal ordering and allocation policy for a store replenishment decision in the context of an omnichannel retailer in a franchise network. The authors further show that a myopic policy is optimal, which circumvents the curse of...

Persistent link: https://www.econbiz.de/10012071819