Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Higher quality or lower price?...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
28
Konsumentenverhalten
28
Advertising
20
Werbung
20
Advertising effects
18
Werbewirkung
18
Firm performance
8
Restaurant industry
8
Unternehmenserfolg
8
Gastronomie
7
Internet marketing
7
Online-Marketing
7
Brand image
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Markenimage
6
South Korea
6
Südkorea
6
USA
6
United States
6
Brand management
5
Charity
5
Emotion
5
Fundraising
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Social Web
5
Social web
5
Wohltätigkeit
5
Brand
4
Führungskräfte
4
Globalisierung
4
Globalization
4
Luxury goods
4
Luxusgüter
4
Managers
4
Markenartikel
4
Multinationales Unternehmen
4
Transnational corporation
4
more ...
less ...
Online availability
All
Undetermined
Free
3
Type of publication
All
Article
78
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
60
Aufsatz in Zeitschrift
60
research-article
6
Aufsatzsammlung
1
Language
All
English
78
Undetermined
1
Author
All
Yoon, Sukki
55
Song, Sujin
19
Baek, Tae Hyun
18
Choi, Yung Kyun
15
Kim, Kacy K.
15
Kim, Yeonshin
12
Park, Sungbeen
11
Lee, Seoki
10
Oh, Sangdo
6
Ryoo, Yuhosua
5
Choi, Dongwon
4
Bakpayev, Marat
3
Bang, Hye Jin
3
Hur, Won-Moo
3
Kim, Seeun
3
Lee, Younghwa
3
Seo, Joon Yong
3
Seo, Yuri
3
Taylor, Charles Raymond
3
Zdravkovic, Srdan
3
Gonzalez‐Jimenez, Hector
2
Kim, Jungkeun
2
Kim, Sujin
2
Kim, WooJin
2
Rialti, Riccardo
2
Van Hoof, Hubert B.
2
Yoo, Chan Yun
2
Zollo, Lamberto
2
Bang, Hyejin
1
Belk, Russell W.
1
Choi, Sung Tae
1
Choi, Yung K.
1
Ciappei, Cristiano
1
Corner, Gabrielle
1
Drumwright, Minette E.
1
Errmann, Amy
1
Fastoso, Fernando
1
Filieri, Raffaele
1
Gravier, Michael J.
1
Han, Nah Ray
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
15
Journal of business research : JBR
5
Journal of retailing and consumer services
5
International journal of hospitality management
4
European Journal of Marketing
3
International Journal of Contemporary Hospitality Management
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising
3
Journal of advertising : official publication of the American Academy of Advertising
3
Psychology & Marketing
3
Journal of consumer marketing
2
Journal of current issues and research in advertising
2
Management Decision
2
Marketing letters : a journal of research in marketing
2
Tourism management : research, policies, practice
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Corporate social responsibility and environmental management
1
International Journal of Bank Marketing
1
International Journal of Consumer Studies
1
International Marketing Review
1
International journal of contemporary hospitality management
1
International marketing review
1
Journal of Business Research
1
Journal of Consumer Behaviour
1
Journal of Consumer Marketing
1
Journal of Hospitality and Tourism Technology
1
Journal of Social Marketing
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Psychology & marketing
1
The Cornell hospitality quarterly
1
Tourism economics : the business and finance of tourism and recreation
1
more ...
less ...
Source
All
ECONIS (ZBW)
60
Other ZBW resources
18
RePEc
1
Showing
1
-
10
of
79
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Assertive environmental advertising and reactance : differences between South Koreans and Americans
Kim, Yeonshin
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Oh, Sangdo
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
Saved in:
2
Introduction to the special issue on social and environmental issues in advertising
Yoon, Sukki
;
Oh, Sangdo
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011547883
Saved in:
3
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
Saved in:
4
Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
Saved in:
5
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
;
Kim, Yeonshin
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012016715
Saved in:
6
Is that coffee mug smiling at me? : how anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising
Han, Nah Ray
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Yeonshin
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 352-361
Persistent link: https://www.econbiz.de/10012115152
Saved in:
7
Temporal and social scarcities : effects on ad evaluations
Kim, Sujin
;
Yoon, Sukki
;
Baek, Tae Hyun
;
Kim, Yeonshin
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1115-1134
Persistent link: https://www.econbiz.de/10012650632
Saved in:
8
Colour effects in green advertising
Lim, Dongjae
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Yeonshin
- In:
International Journal of Consumer Studies
44
(
2020
)
6
,
pp. 552-562
Persistent link: https://www.econbiz.de/10012281987
Saved in:
9
Imagination matters : do consumers' imagery processing and self-regulatory goals affect the persuasiveness of metaphor in advertising?
Lee, Seung Yun
;
Jung, Sunho
;
Jung, Han Young
;
Choi, Sung Tae
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1173-1201
Persistent link: https://www.econbiz.de/10012200373
Saved in:
10
Understanding customer participation in CSR activities : the impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation
Kim, Yeonshin
;
Hur, Won-Moo
;
Lee, Luri
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371801
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
