Purpose – The purpose of this paper is to prioritize service quality dimensions (SQDs) using importance-performance analysis (IPA) and to compare the results for the customer groups segmented by data envelopment analysis (DEA). Design/methodology/approach – Customers of three four-star...

Purpose: The application of automated systems is rapidly increasing in different industries and organizations. In this regard, computerized maintenance management systems (CMMS) using information technology play an important role in the automating production systems. The purpose of this paper...

Purpose: This paper aims to provide a quantitative basis to analytically determine the ranking of the brand personality of Adidas, Asics, Nike, Puma and Saucony brands among Iranian customers via a conventional multi-criteria decision-making (MCDM) method. Design/methodology/approach: Data for...

Purpose: The main purpose of this paper is to propose a new approach to determine the project activities weight factors using data envelopment analysis. Afterward, the model is applied in Mobarkeh Steel Company as a case study. Accordingly, the project schedule and plans can be written on the...

Purpose: The purpose of this study is to propose a model to evaluate the performance of organizational units considering intellectual capital (IC) and employee loyalty approach applying principal component analysis and data envelopment analysis (PCA-DEA) method. Design/methodology/approach:...

Nowadays, the banking industry has a principal and key role in the economic growth and development of countries. In recent years, privatisation of the banking industry in Iran has led to more competition in this industry. This fact highlights the necessity for greater attention to this field of...

In today's competitive environment evaluating firms' performance correctly, is an important issue not only for investors and creditors but also for the companies that are in the same sector. Therefore, developing an integrated performance measurement model is important for strategy management....