1. Introduction to product planning -- 2. Strategy and process -- 3. Organizing people -- 4. Opportunity identification -- 5. Concept generation -- 6. Concept evaluation -- 7. Technical development -- 8. Design -- 9. Market planning -- 10. Commercialization and launch -- 11. Life cycle...

The center for innovation model is a growing and prominent phenomenon across corporate, government, nonprofit, and university contexts. Based on the name, one would infer an aim is to serve as a mechanism that catalyzes innovation. A further aim would be to serve as exemplars of technology...

Purpose: The paper aims to address the issue of generalizability by examining process formality across the global regions of North America, Europe and Asia. A common prescription in the new product development (NPD) discipline is to employ a formal process. Because generalizability of this...