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Townhouse residents' use of interior products in the social zones of their homes as a demonstration of their need for uniqueness
Erasmus, Alet C.; Christie, Lorna; Kleyn, Judy - In: International journal of consumer studies 40 (2016) 1, pp. 14-23
Persistent link: https://www.econbiz.de/10011537821
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Young adults' consideration of their food choices a propos consequences for their future health
Fisher, Hennie; Erasmus, Alet C.; Viljoen, Annemarie T. - In: International journal of consumer studies 40 (2016) 4, pp. 475-483
Persistent link: https://www.econbiz.de/10011593354
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Now is the time to embrace interactive electronic applications of Association Pattern Technique
Diedericks, Lizette; Erasmus, Alet C.; Donoghue, Suné - In: Journal of retailing and consumer services 56 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012389997
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The potential of crowdfunding to promote business in the context of an emerging economy
Erasmus, Alet C.; Tocknell, Geoffrey; Schutte, Flip - In: Journal of financial services marketing 28 (2023) 3, pp. 558-569
Persistent link: https://www.econbiz.de/10014336239
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Millennials' brand legitimacy judgements amid a global crisis : a deeply rooted affair
Nkuna, Khanyisa Brenda; Erasmus, Alet C.; Olivier, Johan - In: Journal of consumer behaviour 23 (2024) 4, pp. 1701-1719
Persistent link: https://www.econbiz.de/10014633739
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All we crave is pleasure! : the motivation behind millennial men's clothing store choices when purchasing semi-formal/smart workwear for themselves
Diedericks, Lizette; Erasmus, Alet C.; Donoghue, Suné - In: Journal of consumer behaviour 23 (2024) 4, pp. 1871-1888
Persistent link: https://www.econbiz.de/10014633911