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Social dimension of sustainability : from community to social capital
Kim, Juran - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 175-181
Persistent link: https://www.econbiz.de/10011891433
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Special issue on new insights on digital and social media advertising
Kim, Juran - In: International journal of advertising : the review of … 40 (2021) 6, pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
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The influence of perceived costs and perceived benefits on AI-driven interactive recommendation agent value
Kim, Juran - In: Journal of global scholars of marketing science : … 30 (2020) 3, pp. 319-333
Persistent link: https://www.econbiz.de/10012257951
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Influences of symbolic capital on destination brand equity
Kim, Juran; Bae, Joonheui - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 561-576
Persistent link: https://www.econbiz.de/10014369367
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Influences of persona self on luxury brand attachment in the Metaverse context
Kim, Juran; Bae, Joonheui - In: Asia Pacific journal of marketing and logistics 36 (2024) 9, pp. 2068-2081
Persistent link: https://www.econbiz.de/10015210731
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Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin; Kim, Juran; Kim, Sang Jin - In: Journal of business research : JBR 69 (2016) 9, pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264
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Technology driven experiences from mobile direct to virtual reality
Kim, Juran; Kang, Seungmook; Taylor, Charles Raymond - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 96-102
Persistent link: https://www.econbiz.de/10011879724
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Influences of motivations and lifestyles on intentions to use smartphone applications
Kim, Juran; Lee, Ki Hoon - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 385-401
Persistent link: https://www.econbiz.de/10011881848
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The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan; Kim, Juran - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011859185
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The effects of customer consumption goals on artificial intelligence driven recommendation agents : evidence from Stitch Fix
Kim, Juran; Kang, Seungmook; Bae, Joonheui - In: International journal of advertising : the review of … 41 (2022) 6, pp. 997-1016
Persistent link: https://www.econbiz.de/10013362123