type="main" xml:id="joca12039-abs-0001" Texting while driving is becoming a problem of epidemic proportion, causing thousands of fatalities each year. However, surprisingly few academic studies to date have examined this issue in a social marketing context. We address this research void by...

Intergenerational (IG) communication within a family is an important source of brand equity. This study investigates how IG communication influences brand equity through multiple mechanisms. A careful examination of the nature and process of IG communication reveals two distinctive modes of IG...

We consider a simple model of a pump-assisted hydroelectric facility operating in a market with time-varying but deterministic power prices and constant water inflows. The engineering details of the facility are described by a model containing several parameters. We present an algorithm for...