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Innovation success in the context of inbound open innovation

Nitzsche, Philipp; Wirtz, Bernd W.; Göttel, Vincent - In: International journal of innovation management 20 (2016) 2, pp. 1650025-1-38

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Success factors of management consulting

Bronnenmayer, Matias; Wirtz, Bernd W.; Göttel, Vincent - In: Review of managerial science 10 (2016) 1, pp. 1-34

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Corporate social responsibility : the organizational view

Mory, Linda; Wirtz, Bernd W.; Göttel, Vincent - In: Journal of management & governance 21 (2017) 1, pp. 145-179

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Determinants of perceived success in management consulting : an empirical investigation from the consultant perspective

Bronnenmayer, Matias; Wirtz, Bernd W.; Göttel, Vincent - In: Management research review 39 (2016) 6, pp. 706-738

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Corporate social responsibility strategies and their impact on employees' commitment

Mory, Linda; Wirtz, Bernd W.; Göttel, Vincent - In: Journal of strategy and management 9 (2016) 2, pp. 172-201

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Factors of internal corporate social responsibility and the effect on organizational commitment

Mory, Linda; Wirtz, Bernd W.; Göttel, Vincent - In: The international journal of human resource management 27 (2016) 13/14, pp. 1393-1425

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Public social media services : a citizen's perspective

Wirtz, Bernd W.; Langer, Paul F.; Göttel, Vincent; … - In: Public performance & management review 43 (2020) 6, pp. 1342-1358

Persistent link: https://www.econbiz.de/10012414903

Success factors of brand community management in social media

Göttel, Vincent; Wirtz, Bernd W.; Langer, Paul F. - In: International journal of electronic business : IJEB 16 (2021) 1, pp. 1-31

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Multi-Channel-Marketing : Grundlagen - Instrumente - Prozesse

Wirtz, Bernd W. - 2022 - 3., überarbeitete und erweiterte Auflage

Grundlagen des Multi-Channel-Marketings -- Informationstechnologische Grundlagen des Multi-Channel-Marketings: Informationsmanagement und Business Intelligence, Internetkommunikation, Digitale Zahlungssysteme, Internet of Things, Cloud Computing, Big Data, Artificial Intelligence --...

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Medien- und Internetmanagement

Wirtz, Bernd W. - 2016 - 9., aktualisierte und überarbeitete Auflage

Persistent link: https://www.econbiz.de/10011412957