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Be rational or be emotional: advertising appeals, service types and consumer responses

Zhang, Hongxia; Sun, Jin; Liu, Fang; G. Knight, John - In: European Journal of Marketing 48 (2014) 11/12, pp. 2105-2126

Purpose – This research aims to examine the use of emotional and rational advertising appeal regarding service options that differ in terms of their experience and credence properties and exploring the moderating role of individual difference in affect intensity on the consumers’ varying...

Persistent link: https://www.econbiz.de/10014724323

Foreign bias of sovereign wealth fund and spatial spillover effects

Zhang, Hongxia; Kim, Heeho - In: The Singapore economic review : journal of the Economic … 64 (2019) 2, pp. 377-397

Persistent link: https://www.econbiz.de/10012126375

Determination of strategic spreads in East Asia

Kim, Heeho; Zhang, Hongxia - In: Global economic review 50 (2021) 2, pp. 73-92

Persistent link: https://www.econbiz.de/10012513879

Institutional quality and FDI location : a threshold model

Zhang, Hongxia; Kim, Heeho - In: Economic modelling 114 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013367563

Cross-border M&As and technological innovation : the moderating roles of formal and informal institutional distance

Zhang, Hongxia; Huixin, Yang - In: Journal of knowledge management 26 (2022) 5, pp. 1280-1305

Persistent link: https://www.econbiz.de/10013380917

Herding behavior and digital trading during the crisis

Kim, Heeho; Zhang, Hongxia - In: Journal of economics and finance : JEF 48 (2024) 4, pp. 978-998

Persistent link: https://www.econbiz.de/10015332576

Social media ties strategy in international branding : an application of resource-based theory

Gao, Hongzhi; Tate, Mary; Zhang, Hongxia; Chen, Shijiao; … - In: Journal of international marketing 26 (2018) 3, pp. 45-69

Persistent link: https://www.econbiz.de/10011924485

Warmth effect in advertising : the effect of male endorsers' warmth on brand attitude

Zhang, Hongxia; Zheng, Xiaoying; Zhang, Xuan - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1228-1251

Persistent link: https://www.econbiz.de/10012395653

Do maximizing consumers engage more in conspicuous consumption?

Luan, Mo; Sun, Jin; Li, Hong - In: Journal of consumer behaviour 22 (2023) 5, pp. 1146-1157

Persistent link: https://www.econbiz.de/10014380354

The differential effects of online peer review and expert review on service evaluations : the roles of confidence and information convergence

Keh, Hean Tat; Sun, Jin - In: Journal of service research : JSR 21 (2018) 4, pp. 474-489

Persistent link: https://www.econbiz.de/10011951812