Instead of looking at performativity in economics and politics, this paper proposes to explore the economic politics of performativity. More precisely, it focuses on the politics of <italic>Progressive Grocer</italic>, a trade journal which from the early 1920s thrived by promoting new ways to modernize the...

Purpose – This paper seeks to investigate how fun food products are marketed in a French chain of supermarkets. It aims to deal with the difficulty in marketing a fun food product in an environment that is not children‐friendly. Design/methodology/approach – The research rests on a case...

Purpose – This paper aims to explore the sociological process behind the development of the American Marketing Association (AMA). It shows how the shift from isolated endeavors to an organized movement happened in marketing, how and why marketing pioneers merged to build a professional body...

What is the relationship between economy and culture? To address this question, the paper draws a parallel between the well known fairy tale Hansel and Gretel on the one hand and the American grocery business in the twentieth century on the other hand. From the thirties to the fifties, American...