1. Disruptions and value in the interactive digital media marketplace / Omar El-Sawy and Francis Pereira -- 2. A comparison of pricing strategies for digital goods / Peng Lei, Kristy Shi and Tahani Iqbal -- 3. The case for variable pricing of IDM / Ankit Bansal, Desai Mayura Manohar and S....

Chapter 1: Anticipating Game Changer for "Enterprise 2020" in a Digitally-Intensive World -- Chapter 2: Digital Business Models: Review & Synthesis -- Chapter 3: VISOR: A Unified Framework for Business Modelling in the Evolving Digital Space -- Chapter 4: A View Through the VISOR Lens -- Chapter...

The use of social media tools in the enterprise is expanding rapidly and yet, firms are still unclear about the overall value of this activity and how best to facilitate useful outcomes. The focus of this book is, from a managerial standpoint, the control of information, the extent to which such...