Most cross-cultural studies are sociologically based and assume intra-cultural homogeneity in mentality and logic among people. The application of cultural dimensions in many cross-cultural studies has inadvertently contributed to this oversight. Scores on these dimensions are supposed to...

-- Part I: Introduction. -- Chapter 1: The Management of International Business. -- Chapter 2: Socio-Ethical Issues and International Management. -- Part II: Cultural and Behavioral. -- Chapter 3: International Management and the Cultural Context. -- Chapter 4: International Communication and...

This textbook explores the theoretical and practical aspects of managing international business operations while also dealing with multi-cultural, multi-national and global issues of managing business expansion beyond the domestic market. A second, revised edition of Managing Internationally:...

Purpose: Most international marketing studies, taking a sociological position, assume homogeneity within and heterogeneity between cultures. Taking a psychological position and based on the Mindscape Theory, the purpose of this paper is to support the hypothesis that there is intra-cultural and...