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Inexperienced decision-makers' use of positive heuristics for marketing decisions

Gilbert-Saad, Antoine; McNaughton, Rod B.; Siedlok, Frank - In: Management Decision 59 (2021) 7, pp. 1706-1727

Purpose: Research has reliably demonstrated that decision-makers, especially expert ones, use heuristics to make decisions under uncertainty. However, whether decision-makers with little or no experience also do, and if so, how? is unknown. This research addresses this issue in the marketing...

Persistent link: https://www.econbiz.de/10012541585

Can dynamic capabilities be developed using workplace e-learning processes?

Costello, James Timothy; McNaughton, Rod B. - In: Knowledge and process management : the journal of … 23 (2016) 1, pp. 73-87

Persistent link: https://www.econbiz.de/10011576551

Beyond learning by experience : the use of alternative learning processes by incrementally and rapidly internationalizing SMEs

Pellegrino, Juan M.; McNaughton, Rod B. - In: International business review : the official journal of … 26 (2017) 4, pp. 614-627

Persistent link: https://www.econbiz.de/10011733558

Entrepreneurship and resilient communities : introduction to the special issue

McNaughton, Rod B.; Gray, Brendan J. - In: Journal of enterprising communities : people and places … 11 (2017) 1, pp. 2-19

Persistent link: https://www.econbiz.de/10011654238

Learning in incrementally and rapidly internationalizing firms : a review of the literature and propositions

Pellegrino, Juan M.; McNaughton, Rod B. - In: A research agenda for international entrepreneurship, (pp. 55-90). 2023

Persistent link: https://www.econbiz.de/10014477392

Kiwi ingenuity and a helping hand : how New Zealand's SMEs are surviving the COVID-19 pandemic

McNaughton, Rod B.; Shepherd, Deborah - In: Small and medium sized enterprises and the covid-19 …, (pp. 83-111). 2022

Persistent link: https://www.econbiz.de/10013350872

Entrepreneurial competencies

Keane, Darsel; McNaughton, Rod B. - In: Technology entrepreneurship in theory and practice : …, (pp. 17-30). 2025

Persistent link: https://www.econbiz.de/10015357793

COVID-19 and the global venture capital landscape

Bellavitis, Cristiano; Fisch, Christian; McNaughton, Rod B. - In: Small business economics : an international journal 59 (2022) 3, pp. 781-805

Persistent link: https://www.econbiz.de/10013459586

Entrepreneurial heuristics : making strategic decisions in highly uncertain environments

Gilbert-Saad, Antoine; Siedlok, Frank; McNaughton, Rod B. - In: Technological forecasting & social change : an … 189 (2023), pp. 1-16

Persistent link: https://www.econbiz.de/10014266257

Internationalisation pathways and innovation dynamics in SMEs : evidence from Canadian firms

McNaughton, Rod B.; Kuivalainen, Olli; Sheppard, Michael - In: Navigating Disruptions and Transformations in …, (pp. 67-89). 2025

Persistent link: https://www.econbiz.de/10015332598