Showing 1 - 10 of 64
Research on how multinational firms deal with home–host cultural differences argues that cultural differences are minimized and assumes that foreign cultures are homogenous. In this paper we relax the cultural homogeneity assumption. In the presence of cultural variation in host countries the...
Persistent link: https://www.econbiz.de/10010776868
Persistent link: https://www.econbiz.de/10011998618
Persistent link: https://www.econbiz.de/10011789340
Persistent link: https://www.econbiz.de/10012296833
Persistent link: https://www.econbiz.de/10012038178
Persistent link: https://www.econbiz.de/10012038278
Persistent link: https://www.econbiz.de/10012309523
Persistent link: https://www.econbiz.de/10014310078
Persistent link: https://www.econbiz.de/10012168955
Persistent link: https://www.econbiz.de/10012296806