Conroy, Denise; Smith, Sandra D.; Frethey-Bentham, Catherine - In: Journal of Social Marketing 8 (2018) 4, pp. 421-441
Purpose: In 2018, we have surpassed the population landmark of 7.5 billion, and yesterday’s global crisis of under-nutrition in poorer nations is now accompanied by a journey into overweight and obesity. The purpose of our research is to focus on the health and resistance of those who avoid...