The beneficial effects of diversified income portfolios are well documented in previous research on non-profit organizations. This study examines how different types of organizational missions affect the level of revenue diversification of organizations in one industry, a question that was...

Die ökonomische Bedeutung des Sports für Deutschland ist substanziell. Die heterogenen Ausprägungen des Sports, bspw. das aktive Sporttreiben, der in Verbänden und Vereinen organisierte Sport und der Spitzensport weisen eine Vielzahl an positiven tangiblen und intangiblen Effekten auf, die...

Purpose: Technological innovations could allow for real-time control of sponsor exposure during sport broadcasts to increase the capacity of sponsor messages to attract attention. While such an approach requires knowledge on the interplay between in-game events and viewers' attention to sponsor...

Purpose: Endorsement research has focused primarily on determining the effectiveness of single endorsers, whereas marketing practice shows that companies usually engage multiple endorsers to promote their brands and products. As academic evidence for multiple endorsers is limited and extant...