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The effect of context attractiveness on product attractiveness and product quality : the moderating role of product familiarity
Schnurr, Benedikt
;
Brunner-Sperdin, Alexandra
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 241-253
Persistent link: https://www.econbiz.de/10011675188
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2
Entwicklung und Validierung einer Skala zur Messung von consumer sophistication
Stokburger-Sauer, Nicola
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 55-70
Persistent link: https://www.econbiz.de/10002571450
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3
Destination's social media communication and emotions : an investigation of visit intentions, word-of-mouth and travelers' facially expressed emotions
Schoner-Schatz, Lisa
;
Hofmann, Verena
; …
- In:
Journal of destination marketing & management
22
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013041387
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4
The effect of stylistic product information on consumers' aesthetic responses
Schnurr, Benedikt
;
Stokburger-Sauer, Nicola
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 165-176
Persistent link: https://www.econbiz.de/10011448930
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5
Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt
;
Strobl, Andreas
;
Stokburger-Sauer, Nicola
; …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
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6
Do life events always lead to change in purchase? : the mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness
Koschate-Fischer, Nicole
;
Hoyer, Wayne D.
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 516-536
Persistent link: https://www.econbiz.de/10011879705
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7
Value cocreation at its peak : the asymmetric relationship between coproduction and loyalty
Stokburger-Sauer, Nicola
;
Scholl-Grissemann, Ursula
; …
- In:
Journal of service management
27
(
2016
)
4
,
pp. 563-590
Persistent link: https://www.econbiz.de/10011563693
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8
Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being
Albrecht, Carmen-Maria
;
Stokburger-Sauer, Nicola
; …
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 807-822
Persistent link: https://www.econbiz.de/10011738100
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9
The power of codesign to bond customers to products and companies : the role of toolkit support and creativity
Teichmann, Karin
;
Scholl, Ursula
;
Stokburger-Sauer, Nicola
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 15-30
Persistent link: https://www.econbiz.de/10011615765
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10
Masked smiles matter : employee verbal expertise and emotion display during COVID-19
Hofmann, Verena
;
Stokburger-Sauer, Nicola
;
Wanisch, Anna
; …
- In:
The service industries journal
41
(
2021
)
1/2
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pp. 107-137
Persistent link: https://www.econbiz.de/10012483666
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