Purpose – The paper aims to address two key gaps in the literature of frugal innovation. First, it disambiguates frugal innovations into its types, and into the various levels at which it happens. Second, it builds upon the theoretical foundations of resource-based view, new institutional...

The article depicts a practitioner's approach towards Innovation Evangelism in a corporate context. The case in point here is Wipro Technologies, one of the leading Information Technology firms based out of India. The author being an Innovation Evangelist at the firm shares the imperativeof...

type="main" <p>Indian IT service firms are successfully competing with world leaders and research on the industry is emerging. Providing analysis at firm rather than industry level, this article identifies the windows of opportunity open to Indian firms, with the following findings: (i) the...</p>

Purpose – The purpose of this paper is to identify the innovation strategies, and to understand the role of innovation, in the growth of Indian market leaders. Design/methodology/approach – This paper synthesizes recent research on the innovation strategies of Indian companies. It identifies...