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Consumer behaviour
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Journal of business research : JBR
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2
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ECONIS (ZBW)
64
Other ZBW resources
8
RePEc
5
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1
Are cynical customers satisfied differently? : role of negative inferred motive and customer participation in service recovery
Balaji, M. S.
;
Jha, Subhash
;
Sarkar Sengupta, Aditi
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011855231
Saved in:
2
Heterogenous internationalization processes of emerging economy MNEs : a review and research agenda
Sarkar Sengupta, Aditi
;
Kleindienst, Ingo
; …
- In:
Journal of international management
29
(
2023
)
3
,
pp. 1-23
Persistent link: https://www.econbiz.de/10014342076
Saved in:
3
Interactive effects of personal and organizational resources on frontline bank employees' job outcomes : the mediating role of person-job fit
Sarkar Sengupta, Aditi
;
Yavas, Ugur
;
Babakus, Emin
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
7
,
pp. 884-903
Persistent link: https://www.econbiz.de/10011490746
Saved in:
4
Impact of other customers in high and low involvement services : moderating role of customer's need for uniqueness
Sarkar Sengupta, Aditi
;
Sreejesh, S.
- In:
Journal of Indian business research
9
(
2017
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10011761485
Saved in:
5
Misery loves company : evaluation of negative e-WOM effects at the post-service recovery stage
Sarkar Sengupta, Aditi
;
Stafford, Marla Royne
;
Fox, Alexa K.
- In:
Journal of service theory and practice
34
(
2024
)
4
,
pp. 493-518
Persistent link: https://www.econbiz.de/10015055427
Saved in:
6
Investing in customer loyalty : the moderating role of relational characteristics
Balaji, M. S.
- In:
Service business
9
(
2015
)
1
,
pp. 17-40
Persistent link: https://www.econbiz.de/10011296103
Saved in:
7
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
8
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
9
Customer-perceived value influence on luxury hotel purchase intention among potential customers
Jiang, Yangyang
;
Zhang, Xiya
;
Balaji, M. S.
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013552661
Saved in:
10
Being unconventional : the impact of unconventional packaging messages on impulsive purchases
Das, Manish
;
Balaji, M. S.
;
Paul, Subhrajit
;
Saha, Victor
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1913-1932
Persistent link: https://www.econbiz.de/10014338443
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