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Delineating the theoretical link between individuals' discretion and motivations in the private sector and their public service behaviours in Chinese society, this study explored public service motivation (PSM) in for-profit organizations. A survey of 348 employees from three engineering...
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Purpose – One purpose of this paper is to examine several factors that potentially influence a consumer's purchasing decision to participate in cause‐related marketing (CRM) program in the Chinese context. The other is to empirically test the hypothesized relationship between cause's...
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