Purpose: This paper aims to investigate the relationship between market orientation and innovative marketing strategies and the effect of innovative marketing strategies on the performance of agro-food manufacturers. ...

Purpose: The purpose of this paper is to investigate the extent and the impact of negative electronic word of mouth (eWoM) on Muslim consumers’ tolerance and to look for evidence on whether it can pose threat to high-tolerance products and cause spillover effect on products in similar...

Agrochemical firms have been actively influencing farmers to continue using chemical pesticides and fertilisers. However, there are two major problems. Since fertilisers rely heavily on fossil fuels, which are non-renewable resources, their ability to produce food and fibre for the world...

Purpose: The incredulity among Muslim consumers due to fake and doubtful halal logos has led to some querying the halal compliance and halal integrity among food small and medium enterprises (SMEs). By using the traceability systems consumers may track and trace the movement of food products...