Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse...

"This book focuses on knowledge management theoretical models and empirical research findings for developing economies to create an understanding of the social, organizational, and cultural implementation aspects of knowledge management in the context of developing economies"--Provided by publisher.

"This book is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation, contributing to the dynamic and emerging fields of organizational knowledge management, customer relationship management, and information and communication...

"This book compiles current research relating to business ethics within developing markets around the world, featuring research on topics essential to remaining competitive in the modern global marketplace, such as corporate social responsibility, corporate governance, consumer behavior...