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Editorial: the misassumptions about contributions
Wang, Cheng Lu - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012880155
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Editorial: demonstrating contributions through storytelling
Wang, Cheng Lu - In: Journal of research in interactive marketing : … 19 (2025) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10015324469
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Editorial: what is an interactive marketing perspective and what are emerging research areas?
Wang, Cheng Lu - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 161-165
Persistent link: https://www.econbiz.de/10014521165
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What drives or inhibits consumers' preference to consume quietly?
Song, Sigen; Wang, Hengqin; Wang, Cheng Lu - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2666-2681
Persistent link: https://www.econbiz.de/10014430278
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Organizational capabilities and business performance : when and how does the dark side of managerial ties matter?
Chung, Henry F. L.; Wang, Cheng Lu; Huang, Pei-how; … - In: Industrial marketing management : the international … 55 (2016), pp. 70-82
Persistent link: https://www.econbiz.de/10011503616
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Advancing theoretical and strategic development of branding in industrial marketing
Wang, Cheng Lu; Hao, Andy W. - In: Industrial marketing management : the international … 72 (2018), pp. 1-3
Persistent link: https://www.econbiz.de/10011887273
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A hero who never dies : Steve Jobs in his fans' minds
Wu, Ruijuan; Wang, Cheng Lu; Hao, Wei - In: Exploring the rise of fandom in contemporary consumer …, (pp. 35-51). 2018
Persistent link: https://www.econbiz.de/10011764813
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The asymmetric impact of other-blame regret versus self-blame regret on negative word of mouth : empirical evidence from China
Wu, Ruijuan; Wang, Cheng Lu - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1799-1816
Persistent link: https://www.econbiz.de/10011773727
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How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun; Wang, Cheng Lu - In: International marketing review 34 (2017) 4, pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
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Guest editorial: Brand management and consumer experience in emerging markets : directions for future research
Wang, Cheng Lu; He, Jiaxun; Barnes, Bradley R. - In: International marketing review 34 (2017) 4, pp. 458-462
Persistent link: https://www.econbiz.de/10011760572