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Purpose: The purpose of this paper is to explore the moderating role of culture in terms of uncertainty avoidance in the antecedents of customer-based bank reputation in two countries with different cultural patterns. Design/methodology/approach: This study was carried out by surveying 910 bank...
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Purpose The purpose of this paper is to identify the key antecedents and consequences of bank reputation and whether their relative importance varies across countries. Design/methodology/approach The sample consists of 900 bank customers, representative of the national populations in the UK...
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