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Innovation resources are among the resources critical for the creation of sustainable competitive advantage and therefore, for the growth and survival of companies. Authors explore partial dimensions of innovation resources and their relations with company performance from a sample of companies...
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In contemporary marketing research, there is a general consensus in marketing and management theory that intangible resources of the organisation can play crucial role in sustainable competitive advantage creation. In this paper, the relationships between four such intangible resources (hotel...
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Purpose The purpose of this paper is to measure attitudes towards cosmetic surgery services among women and to determine the potential segments of women according to their attitudes towards cosmetic surgery services and discover the main differences among them. Design/methodology/approach The...
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