Many models of consumer behaviour assume that people evaluate price and quality independently. However, evidence shows that consumers perceive price and quality as positively related even when they are weakly correlated in the real markets. This paper explores whether this perceived relationship...

With Keynes (1936), it is part of accepted theory that we have different motives for saving, including the need to secure means for the future. To bridge the gap between motives and observed behaviour, we assume it is necessary to understand how people actually try to achieve their saving goals....

Many models of consumer behaviour assume that people evaluate price and quality independently. However, evidence shows that consumers perceive price and quality as positively related even when they are weakly correlated in the real markets. This paper explores whether this perceived relationship...