Adventure training (AT) as a movement has its origins in outdoor‐based experiential programs such as “outward bound”. Recently, educators have questioned the educational value of the “outdoor” component of AT and there is an opinion that it is the novelty of the setting/activities and...

Purpose – To describe and discuss the use of educational drama in marketing education, including its relative advantages to both learners and trainers. Design/methodology/approach – The paper involves exploratory qualitative research, using sentence completion and reflective diaries. The...