In the summer of 1993, a faculty team from the College of Business at Northern Illinois University began working to develop a cross‐functionally integrated undergraduate business principles core curriculum. This paper describes the integrated curriculum, which is comprised of a nine‐hour...

Purpose – Many articles and books have been written about building, measuring and managing brand equity – primarily from the perspective of the marketing function. However, the management of the “internal touchpoints” necessary to deliver on the brand promise has received less attention....

The study of left brain/right brain effects in the human brain has been the subject of research and discussion for many years. It is generally believed that the right and left hemispheres of the brain perform different functions. The left hemisphere is better at such tasks as reading, speaking,...

An enormous volume of literature has evolved which promises remedies for any organization′s new product development woes. Unfortunately, new product development is an inherently uncertain and complex process which is generally not amenable to standardized solutions. Based on extensive...

Most recent work in the area of new product development has been of a theoretically prescriptive basis, ignoring, to a large degree, the current state of affairs in US corporations. The study examines, on a comparative basis, consumer and business products organizations, practices being utilized...

What causes consumer satisfaction or dissatisfaction with a product? Two psychological theories are provided as an explanation of the amount of perceived satisfaction. By categorizing consumers on the basis of their “activation level,” the marketer can affect the amount of resulting...

The problem addressed is that of a condensed steady-state solution for the Markov Chain (X(t), S(t)). The steady state marginal distribution of S(t) is known; we desire only the steady state marginal distribution of X(t). Such a case frequently arises when the supplementary random variable S(t)...