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Competitive business management : a global perspective
Brondoni, Silvio M. (ed.) - 2018 - First edition.
Persistent link: https://www.econbiz.de/10013180468
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Is Gasoline Advertising Justified?
Lambin, Jean-Jacques - In: The Journal of Business 45 (1972) 4, pp. 585-619
Persistent link: https://www.econbiz.de/10005607893
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Optimal Allocation of Competitive Marketing Efforts: An Empirical Study.
Lambin, Jean-Jacques - In: The Journal of Business 43 (1970) 4, pp. 468-84
Persistent link: https://www.econbiz.de/10005607981
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Optimal marketing behavior in oligopoly
Lambin, Jean-Jacques; Naert, Philippe A.; Bultez, Alain - In: European Economic Review 6 (1975) 2, pp. 105-128
Persistent link: https://www.econbiz.de/10005143528
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Measuring the Profitability of Advertising: An Empirical Study.
Lambin, Jean-Jacques - In: Journal of Industrial Economics 17 (1969) 2, pp. 86-103
Persistent link: https://www.econbiz.de/10005294461