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Journeying together : aligning retailer and service provider roles with collective consumer practices
Thomas, Tandy Chalmers; Epp, Amber M.; Price, Linda L. - In: Journal of retailing 96 (2020) 1, pp. 9-24
Persistent link: https://www.econbiz.de/10012295803
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The best laid plans : why new parents fail to habituate practices
Thomas, Tandy Chalmers; Epp, Amber M. - In: Journal of consumer research : JCR ; an … 46 (2019) 3, pp. 564-589
Persistent link: https://www.econbiz.de/10012120595
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How structures of common difference constrain and create equity in market society : a genealogy of an adroit practice performance
Akaka, Melissa Archpru; Schau, Hope Jensen - In: Journal of business research : JBR 188 (2025), pp. 1-15
Persistent link: https://www.econbiz.de/10015159401
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Brand afterlife : transference to alternate brands following corporate failure
Russell, Cristel Antonia; Schau, Hope Jensen; Bliese, Paul - In: Journal of business research : JBR 97 (2019), pp. 257-267
Persistent link: https://www.econbiz.de/10012002959
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Brand pathologies : "monstrous" fan relationships and the media brand "Twilight"
Buchanan-Oliver, Margo; Schau, Hope Jensen - In: Exploring the rise of fandom in contemporary consumer …, (pp. 185-200). 2018
Persistent link: https://www.econbiz.de/10011764846
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Learning to navigate the American retail servicescape : online forums as consumer acculturation platforms and consumer gift systems
Schau, Hope Jensen; Dang, Yan Mandy; Zhang, Yulei Gavin - In: Journal of business research : JBR 72 (2017), pp. 178-188
Persistent link: https://www.econbiz.de/10011645565
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Editorial: troubled times demand heroes : heroic marketing and marketing heroes
Preece, Chloe; Daskalopoulou, Athanasia; Schau, Hope Jensen - In: Marketing theory 23 (2023) 1, pp. 3-9
Persistent link: https://www.econbiz.de/10014230872
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Special issue: troubled times demand heroes : heroic marketing and marketing heroes
Preece, Chloe (ed.); Daskalopoulou, Athanasia (ed.);  … - 2023
Persistent link: https://www.econbiz.de/10014230885
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That's so instagrammable! : understanding how environments generate indirect advertising by cueing consumer-generated content
Campbell, Colin L.; Sands, Sean; Montecchi, Matteo; … - In: Journal of advertising 51 (2022) 4, pp. 411-429
Persistent link: https://www.econbiz.de/10013362332
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From customer journeys to consumption journeys : a consumer culture approach to investigating value creation in practice-embedded consumption
Schau, Hope Jensen; Akaka, Melissa Archpru - In: AMS review : official publication of the Academy of … 11 (2021) 1/2, pp. 9-22
Persistent link: https://www.econbiz.de/10012586789