This paper questions policy's approach to the implementation of sustainable technologies as part of the UK environmental policy (Code for Sustainable Homes—‘the Code’). Current policy adopts a market-based model promoting rational choice and technological determinism as a solution to the...

Purpose – The objective of this paper is to investigate if marketing and branding techniques can help establish green brands and introduce greener patterns of consumption into contemporary lifestyles in the current context where environmentally friendly products are increasingly available....

Customer focus has become a catch phrase not only in the service industry but also in the housebuilding industry. Furthermore, UK speculative housebuilders have increasingly been searching for ways to be more customer focused. This study, through an analysis of the concept of customer...

What makes consumers adopt energy-sustainable innovations? The uptake of such products and technologies is of importance, particularly at a time when climate change, diminishing energy resources and energy security are urgent issues. This paper reports on a case study of consumer adoption of...

This paper aims to improve understanding of how innovations are diffused through combining perspectives on the adoption and consumption of innovation. The literature on the adoption of innovation mainly examines issues such as technical functionalities, utility and personality factors. In...