Purpose – The purpose of this paper is to provide insight into how branding is used in an innovative manner, when looking to generate equity and strengthen stakeholder relations – by a global car manufacturing company, governed by Iranian Islamic law. Following this, suggested areas of...

Purpose – The purpose of this paper is to review current literature and practices concerning the usage and consumption of Halal, within marketing and branding. Following this, the paper is to both stimulate discussions and encourage further thinking within this...

Purpose – The purpose of this paper is to explore the nature and definitions of culture and its relationship to language and cultural sensitivity in hospitality management services. Design/methodology/approach – The paper takes the form of a critical literature review followed by a...

Purpose – The purpose of this paper is to review current literature and practices concerning the usage and consumption of Halal , within marketing and branding. Following this, the paper is to both stimulate discussions and encourage further thinking within this field....

Purpose – The purpose of this paper is to address the challenges which the concept of halal presents – when attempting to understand how halal ‐conscious consumers behave and what it takes to maintain an emotive, credible and authentic brand proposition. Design/methodology/approach –...

Purpose – The purpose of this paper is two‐fold: first, to reflect on the subject discipline of Islamic marketing and connecting activities in the Journal of Islamic Marketing . And, second, to capture key discussions and experiences, with the aim of refining definitions and approaches; in...

Purpose – The purpose of this paper is to debate what (if anything) is Islamic marketing? And link developments in this field to the wider marketing paradigm. Design/methodology/approach – A phenomenological antipositivist review of key case examples, drawing from 40 years of the authors'...

Purpose – The purpose of this paper is to bring together the thoughts and opinions of key members of the Journal of Islamic Marketing's ( JIMA ) Editorial Team, regarding the recently branded phenomenon of Islamic marketing – in the interests of stimulating further erudition....