Purpose In the context of online travel communities (OTCs), this paper aims to identify the relationships between value-creating practices, trusting beliefs, solution acceptance and stickiness and the moderating effects of risk aversion on the relationship between trusting beliefs and solution...

Purpose This study aims to examine the relationships between three styles of conflict management [cooperative conflict management (COP), competitive conflict management (COM) and avoidance conflict management (AVO)], the subjective relational experience, perceived insider status,...

Purpose: Using the decision tree model, this study aims to understand the online travelers booking behaviors on Expedia.com, by examining influential determinants of online hotel booking, especially for longer-stay travelers. The geographical distance is also considered in understanding the...

Purpose: This study aims to examine the brand tourism effect observed in luxury hotels. The study assumed that when loyal customers of luxury hotels perceive two different types of non-loyal customers, loyal customers’ perceptions might influence their behavioral intention. In addition, two...