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The purpose of this article is to present the results of a pilot study in which the new instrument was developed and tested to measure the formation of entrepreneurial intentions in multi-country context. The developed instrument was largely based on the Theory of Planned Behavior (Ajzen (1991)....
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This study looks at the relationships between the market orientation of the manufacturer and the sources of his or her power over the distributor. The effect these power bases have on the distributor's satisfaction with the relationship is also analysed. The aricle offers the results of a study,...
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Purpose: The purpose of this paper is to demostrate that commitment to developing knowledge sharing, coordination, adaptation and resolving potential conflict results in idiosyncratic relational assets for firms, which increases the benefits that international new ventures (INVs) can obtain...
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The relationship between entrepreneurial proactiveness and business performance has often been implicitly assumed to be positive. The thrust in this argument is the firm's ability to anticipate needs in the marketplace and also to anticipate the action of its competitors. However, very little...
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This paper explores how marketing capabilities contribute to the international expansion of international new ventures, and influence their choice of entry mode. The study examines how marketing capabilities help international new ventures to use entry modes involving higher resource commitment...
Persistent link: https://www.econbiz.de/10011065276
Purpose – The paper's objective is to demonstrate that marketing capabilities have positive effects on firms' international performance. These effects may be both direct and indirect. Marketing capabilities foster international commitment and influence the choice of international entry mode....
Persistent link: https://www.econbiz.de/10014827441