Enrique Bigné, J.; Blesa, Andreu; Küster, Inés; … - In: European Journal of Marketing 38 (2004) 1/2, pp. 175-193
This study looks at the relationships between the market orientation of the manufacturer and the sources of his or her power over the distributor. The effect these power bases have on the distributor's satisfaction with the relationship is also analysed. The aricle offers the results of a study,...