1. What is a brand? -- 2. Brand value -- 3. Brands and accounting standards -- 4. The excess earnings method -- 5. Revenue premium method -- 6. The relief-from-royalty method -- 7. The market-based approach -- 8. The cost-based approach -- 9. Brands and valuation standards -- 10. Ad Hoc...

This chapter examines the relation between corporate governance mechanisms and operating performance and liquidity risk within the specific environment of West African Economic and Monetary Union (WAEMU) banks. The implementation of well-known western corporate governance mechanisms in emerging...

Including real options in firms ’ value raises numerous difficulties. Limitations concerning the relevance of option pricing models outside financial markets are the most salient, but carrying out a valuation implies other assumptions, especially on firms’ governance. In particular,...