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Social business hybrids : demand externalities, competitive advantage, and growth through diversification

Fosfuri, Andrea; Giarratana, Marco S.; Roca, Esther - In: Organization science : a journal of the Institute for … 27 (2016) 5, pp. 1275-1289

Persistent link: https://www.econbiz.de/10011606653

Masters of War: Rivals' Product Innovation and New Advertising in Mature Product Markets

Fosfuri, Andrea; Giarratana, Marco S. - In: Management Science 55 (2009) 2, pp. 181-191

We investigate the impact of rivals' product innovation and new advertising on a firm's financial market value in mature product markets. Our test bed is the carbonated soft drink market between 1999 and 2003, a period characterized by a near duopoly between Coca-Cola and Pespi. Empirically, we...

Persistent link: https://www.econbiz.de/10009197663

Introduction: Trading under the Buttonwood--a foreword to the markets for technology and ideas

Fosfuri, Andrea; Giarratana, Marco S. - In: Industrial and Corporate Change 19 (2010) 3, pp. 767-773

Persistent link: https://www.econbiz.de/10008675703

Resource partitioning and strategies in markets for technology

Fosfuri, Andrea; Giarratana, Marco S.; Sebrek, Szabolcs … - In: Strategic Organization 18 (2020) 2, pp. 251-274

Persistent link: https://www.econbiz.de/10012213086

The Exercise of Moral Imagination in Stigmatized Work Groups

Roca, Esther - In: Journal of Business Ethics 96 (2010) 1, pp. 135-147

Persistent link: https://www.econbiz.de/10008678402

Endogeneity and causal attributions in management research : some reflections and proposals

Giarratana, Marco S. - In: European management review : EMR 21 (2024) 1, pp. 3-8

Persistent link: https://www.econbiz.de/10014530844

Determinants of international activity : evidence from the chemical industry

Fosfuri, Andrea - 2004

Persistent link: https://www.econbiz.de/10002258246

Uncertainty avoidance and the exploration-exploitation trade-off

Broekhuizen, Thijs L.J.; Giarratana, Marco S.; Torres, Anna - In: European Journal of Marketing 51 (2017) 11/12, pp. 2080-2100

Purpose This study aims to investigate how a firm’s uncertainty avoidance – as indicated by the headquarters’ national culture – impacts firm performance by affecting exploratory (product innovation) and exploitative (brand trademark protection) activities. It aims to show that firms...

Persistent link: https://www.econbiz.de/10014723882

Leveraging synergies versus resource redeployment : Sales growth and variance in product portfolios of diversified firms

Giarratana, Marco S.; Pasquini, Martina; Santaló, Juan - In: Strategic Management Journal 42 (2021) 12, pp. 2245-2272

Persistent link: https://www.econbiz.de/10012536101

Product‐market competition and resource redeployment in multi‐business firms

Morandi Stagni, Raffaele; Santaló, Juan; Giarratana, … - In: Strategic Management Journal 41 (2020) 10, pp. 1799-1836

Persistent link: https://www.econbiz.de/10012274164