This paper seeks to theoretically identify the effective factors on employees' brand loyalty in the case of Agriculture Bank of Iran (ABI), based on the Rusbult's investment model. The data was gathered from 200 employees of ABI branches in Tehran city. Cluster sampling via a 29-items...

In this article, electronic pricing process in electronic markets was studied, based on proposed six-step process. A 33-items questionnaire with Cronbach's alpha 0.831 was distributed and collected in nine industries and among 101 companies. One-sample t-test showed that the ten proposed goals...

Purpose In recent years, corporate social responsibility (CSR) has taken on a more prominent role in both large and small businesses because of its significant impact on various aspects of business performance. To date, a growing body of literature has demonstrated the mechanisms whereby CSR...