The process of Asias rise to a position of eminence in global finance has accelerated in the wake of the international financial crisis, posing new opportunities and challenges to both the Asian economies and the global financial and trade systems. This volume represents a significant new...

Purpose: This study aims to explore how the ideal employee effects of internal marketing are created and sustained. It aims to reveal the role that outbound marketing activities play in the reproduction of a brand-centric employee culture. Design/methodology/approach: From an organizational...

The building industry in China has huge potential capacity for energy/resources conservation and pollutants reduction to achieve sustainable development. However, stakeholders are hardly able to reach a consensus on preferential needs and effective solutions, which was a difficulty faced by...