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Purpose: Different from most academic publications about tourism in Brazil, this paper provides an overarching and comprehensive perspective. Analysing key developments, and focusing on the period 2000–2019, this paper also considers long-standing structural issues that hinder tourism...
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Part I: Trademarks and Branding --Trademarks in branding: Legal issues and commercial practices /Patricio Sáiz and Rafael Castro --Branding before the brand: Marks, imitations and counterfeits in pre-modern Europe /Carlo Marco Belfanti --Early marks: American trademarks before US trademark law...
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