Especially during the last 10 years, the Romanian cultural market increased considerably, both in terms of number and diversity of events, and types of cultu - ral operators. In this context of increased competition, organizers have to develop more complex promotional strategies in order to...

Purpose The purpose of our chapter is to explore the extent to which online repositories of stories related to corporate social responsibility (CSR), reported by companies, represent a tool which can contribute, combined with the potential pressure of the social networks, to perpetuating and...